Formula Honda Privacy Policy

Your privacy is important to Markham Road Holdings Inc. O/A FORMULA HONDA (referred to as "we" or "us" in this policy). The purpose of this policy is to tell you what personal information we collect about you, how we use it, whether we disclose it to anybody else, how long we keep it and how you can request access to your personal information or obtain more information about FORMULA HONDA'S privacy policy.

This privacy policy has been developed to meet the compliance standards established by Canada's Personal Information Protection and Electronic Documents Act. (PIPEDA)

Personal Information

Personal information means any information about you, except your name, business title, business address, business e-mail address, business telephone number or business facsimile number. It does not include your home address and telephone number. If these are published in a telephone or other directory.

Accountability

Formula Honda is responsible for maintaining and protecting the customer information under its control. In fulfilling this mandate, we have appointed our General Manager as the individual who is accountable for enforcement of this policy.

If you wish to contact our General Manager, please do so at the following contact points listed below:

• by phone: 416 754-4555 ext 2304
• by fax: 416 754-0307
• by email: privacyofficer@formulahonda.com
• by mail: Formula Honda C/O General Manager, 2240 Markham Rd., Scarborough, ON M1B 2W4

Identifying Purposes

The purposes for which customer information is collected shall be identified before or at the time the information is collected.

What Personal Information do we collect?

The customer information collected must be limited to those details necessary for the purposes identified by Formula Honda. Information must be collected by fair and lawful means.

When you purchase or lease a vehicle from us, or when you have us service or repair a vehicle or if you finance the purchase or lease of a vehicle through us or purchase or lease other products or services from or through us or if you participate in one of our surveys, contests or promotions, become a member of our sales or service clubs or if you test drive one of our vehicles or contact our dealership staff, we may collect some or all of the following personal information:

• your name, address and telephone number
• e-mail address and facsimile number
• your occupation
• information about your driving habits (such as preferred car size, color & type of vehicle, kilometers driven annually, etc.
• information about your existing vehicle(s)and any trade-in
• details of your vehicle and its service history
• your driver's license number
• the name of your insurance company and agent
• your insurance policy number and details about your insurance coverage
• similar information about other members of your family
• your language preference
• your date of birth and/or the date of birth of other members of your family
• your social insurance number and/or the social insurance number of other members your family
• financial and credit information about you and/or other members of your family (specific information is set out in the application for credit forms)
• the principal amount of your loan, interest and repayment schedule
• health information if you are applying for life, health, disability or accident insurance
• credit rating and other credit information from credit reporting agencies
• the amount of any life, health, disability or accident insurance and details of that insurance
• hobbies or personal interests

Note: Provision of your Social Insurance Number is optional. However, you should be aware that most Credit Reporting Agencies use the Social Insurance Number as a unique identifier to ensure proper identification when conducting credit reviews and preparing credit reports. If you do not wish to provide your Social Insurance Number, our ability to obtain a timely and accurate credit report may be affected.

Consent

The knowledge and consent of the customer is required, for the collection, use, or disclosure of said information, except where required or permitted by law.

How do we use your Personal Information?

Customer information may only be used or disclosed for the purpose for which it was collected unless the customer has otherwise consented, or when it is required or permitted by law. Customer information may only be retained for the period of time required to fulfill the purpose for which it was collected (see section Archiving).

Your personal information may be used by us to provide products and services to you such as: to obtain a license for your vehicle, to obtain a credit report if you are financing or leasing your vehicle, to obtain appropriate financing of your vehicle for you, to provide you with a reminder that your vehicle requires servicing, to gather responses to surveys and polls, and to provide you with updates and information regarding products and services that we have to offer and which we think will be of interest to you.

Accuracy

Customer information must be maintained in as accurate, complete and up-to-date form as is necessary to fulfill the purposes for which it is to be used.

Security

Customer information must be protected by secure safeguards that are appropriate to the sensitive level of the information. Customer information must only be accessed by authorized personnel of Formula Honda and/or suppliers, partners and other individuals or companies recognized by Formula Honda.

There are instances where it will be necessary to share your personal information with others. We do not sell your personal information to third parties. We may share some or all of your personal information with third parties such as the manufacturer of your vehicle and its related companies, the providers of products or services relating to your vehicle, credit reporting agencies, financial institutions or financing companies, your insurance agent or company and companies which provide or insure warranties relating to your vehicle. We may also disclose your personal information where we are required or permitted by law to do so.

Archiving

We retain your personal information as long as we believe that you are still the owner of the vehicle. If the information relates to the financing or lease of the vehicle, we retain personal information relating to the financing or lease arrangements as long as those arrangements are in place.

If the information relates to the service or repair of your vehicle we retain the personal information for as long as is reasonably necessary to address any issues arising from the service or repair of the vehicle or as may be required by law. If there are legal requirements relating to the period of time which we must retain your personal information, we comply with those requirements.

Disclosure or Availability

Formula Honda is required to make information available to customers concerning the policies and practices that apply to the management of their information. Most of the personal information which we collect is necessary for us to sell or lease you your vehicle, to provide products and services related to the vehicle, assist you in the financing or lease of your vehicle or to provide service to your vehicle and we cannot do this without that personal information. Similarly, we must disclose your personal information as described above in order to sell you the vehicle.

If you would prefer we not use or disclose your personal information in a particular way, please contact our General Manager as described above and we will be pleased to discuss with you how we can limit collection, use, or disclosure of your personal information.

Access

You have a right to access the personal information which we have about you, to verify the accuracy and completeness of the information and you may request that it be amended. If you would like to access your personal information, please contact our General Manager.

Compliance Inquiries & Feedback

Customers may direct any questions or enquires with respect to the privacy principles outlined above or about our practices by contacting the designated person accountable for privacy at Formula Honda.

Suspicious Solicitation

Periodically, Formula Honda will engage in promotional information and other marketing campaigns that are required by Honda Canada, the dealership, or which we feel may be of interest to you. These marketing campaigns may take place but are not limited to print, telephone, mail and e-mail. To verify that the solicitations do in fact originate from Formula Honda and are therefore authorized and legitimate, please call our General Manager.

Accessing Your Information

Formula Honda allows for and encourages its customers to amend, change or update any personal information housed at the dealership. We do attempt to maintain the most accurate information possible; however from time to time, mistakes and/or omissions will occur.

Should you note as a customer that any personal information is incorrect; we will make the proper changes and provide you with a copy of the updated information if so requested. We may also notify partners, suppliers and other organizations recognized by us that this information has been updated.

Making a Compliment or Complaint

If you have any questions or concerns about this Privacy Policy or about the collection, use and disclosure of your personal information by Formula Honda, please contact our General Manager as set out at the beginning of this policy and we will try to address your concerns.

If after reviewing with Formula Honda's Privacy Officer, you feel that your inquiry has not been properly addressed, please refer your request to Honda Canada or the Information and Privacy Commissioner of Ontario at the contact points listed below.

Honda Canada:

• Telephone: 416 299-3400 (Customer Relations)
• Toll Free: 1 888-9-HONDA-9 (1 888-946-6329)
• Website: www.honda.ca

Information & Privacy Commissioner of Ontario:

• Telephone:: 1 800-387-0073
• Fax: 416-325-9195
• Email: info@ipc.on.ca
• Mail: 1700-80 Bloor St. West, Toronto, ON, M5S 2V1
• Website: www.ipc.on.ca

Thank you.